Customising the checkout page on your Shopify store is crucial for creating a seamless and branded customer experience, which can help increase conversion rates. Here’s a step-by-step guide on how to customise your Shopify store's checkout page:
Step 1: Log into Your Shopify Admin
- Go to Shopify Login.
- Enter your store’s credentials to access the admin dashboard.
Step 2: Navigate to the Themes Section
- In the admin dashboard, look for the Online Store section on the left-hand sidebar.
- Click on Themes. This will take you to the Themes management section.
Step 3: Access Checkout Customisation
- Find your current theme and click on Customise to open the theme editor.
- In the theme editor, use the dropdown menu at the top of the sidebar to select Checkout.
Step 4: Customise Checkout Page Layout and Settings
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Logo:
- Add your store’s logo to the checkout page by uploading it in the checkout settings. Ensure the logo is high-quality and properly sized to fit the checkout header.
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Background Image:
- You can add a background image to the checkout page. This image should be subtle and not distract from the checkout process. Use a high-resolution image that aligns with your brand’s aesthetics.
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Colours:
- Customise the colours of the background, form fields, buttons, and text to match your store’s branding. Ensure there is good contrast between text and background for readability.
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Typography:
- Select fonts that are consistent with your store’s theme. Ensure that the fonts are easy to read and professional-looking.
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Order Summary:
- Customise the appearance of the order summary. Make sure product images, names, quantities, and prices are clearly visible.
Step 5: Add Custom Content
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Custom Checkout Scripts (Shopify Plus Only):
- If you are on Shopify Plus, you can add custom scripts to the checkout process. This can include tracking scripts, custom validation, or other custom behaviours.
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Additional Fields:
- You can add custom fields to collect additional information from customers, such as gift messages or delivery instructions.
Step 6: Customise Checkout Language
- Go to the Settings section in the admin dashboard.
- Click on Checkout.
- Scroll down to the Checkout language section.
- Click on Manage checkout language.
- Customise the text that appears on the checkout page. You can modify default messages and labels to better fit your brand’s voice and tone.
Step 7: Enable/Disable Checkout Features
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Customer Accounts:
- Decide whether customers can check out as guests or if they need to create an account. You can enable or disable this in the Checkout settings under the Customer accounts section.
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Order Processing:
- Customise the behaviour of the checkout process, such as automatically fulfilling orders or archiving orders once they are fulfilled. These settings are found under the Order processing section in Checkout settings.
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Customer Contact:
- Choose how customers can be contacted about their order (via email or phone). You can set this preference in the Checkout settings under the Customer contact method section.
Step 8: Customise the Thank You Page
- After a successful checkout, customers are directed to a thank you page. You can customise this page to include:
- Order summary and details.
- A thank you message that reflects your brand’s personality.
- Additional information such as delivery estimates, tracking information, or links to your blog or social media.
Step 9: Save and Preview
- Save your changes frequently to avoid losing any edits.
- Use the Preview option to see how your checkout page looks on both desktop and mobile devices.
- Make sure to test the entire checkout process to ensure everything works correctly and that the customisations provide a smooth user experience.
Step 10: Publish Changes
Once you are satisfied with your customisations:
- Click on Save to apply the changes.
- Your Shopify checkout page will now reflect the customisations you made.
Tips for Enhancing the Checkout Page
- Consistency: Maintain a consistent design across all pages to create a cohesive brand experience.
- Simplicity: Keep the checkout process simple and straightforward to avoid cart abandonment.
- Trust: Include trust badges or security seals to reassure customers that their information is secure.
- Clarity: Ensure all text is clear and easy to read, and that buttons are prominently displayed and easy to click.
By following these steps, you can effectively customise your Shopify store’s checkout page to provide a seamless, branded experience that can help improve customer satisfaction and increase conversions.