instagram can be a powerful tool for growing your business, building credibility and reaching new customers. But before worrying about what to post, how many followers you have or how often you should upload, it’s worth checking something much simpler:
Is your Instagram account actually set up properly?
A few small settings can affect how easily people find your business, understand what you offer and get in touch.
Here are 5 Instagram settings every business should check today.
1. Make Sure You Have a Professional Account
If you're using Instagram for your business, you should be using a Professional Account rather than a standard personal profile.
A professional account gives you access to useful business features, including Instagram Insights.
These insights can help you understand:
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How many people your content reaches
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Which posts perform best
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How people interact with your content
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How your audience is growing
Without this information, you're making decisions about your social media without knowing what's actually working.
2. Check That Your Account Is Public
This sounds obvious, but it's worth checking.
If you're trying to attract new customers, you want potential customers to be able to discover and view your content easily.
A private account creates an unnecessary barrier.
For most businesses using Instagram for marketing, keeping the profile public gives your content the best opportunity to be discovered.
3. Set Up Your Contact Options
Someone has found your Instagram page and likes what they see.
What happens next?
Don't make them search around trying to work out how to contact you.
Make sure your business contact options are correctly set up so potential customers have a simple way to take the next step.
The easier you make it for somebody to contact your business, the better.
4. Check Your Tags & Mentions
Customers tagging your business can be incredibly valuable.
It can generate additional exposure, provide social proof and introduce your business to people who may never have discovered you otherwise.
Check your Instagram settings to make sure customers can appropriately tag and mention your business.
One happy customer sharing your business with their audience could put you in front of completely new potential customers.
5. Optimise Your Name, Bio, Category & Links
Visit your Instagram profile and look at it as though you've never seen your business before.
Can you understand what the business does within a few seconds?
Your profile should make it immediately clear.
Check your:
Name – Is your business easy to identify?
Bio – Does it clearly explain what you offer?
Category – Is your business correctly categorised?
Links – Are you sending visitors to the right website, booking page or landing page?
Don't try to make people work out what your business does.
Clarity beats cleverness.
Your Instagram Profile Is Your Digital Shop Window
Posting consistently is important, but getting the foundations right comes first.
When somebody discovers your business through a Reel, post, recommendation or search, they'll often visit your profile before deciding what to do next.
Within seconds, they should understand:
Who you are. What you do. Why they should care. And how they can contact you.
If those answers aren't obvious, you could be losing potential customers before they've even spoken to you.
Not Sure If Your Social Media Is Set Up Properly?
Page Crowd is offering a FREE Social Media Audit.
We'll take a look at your social media presence and identify areas where you could improve your setup, credibility and visibility.
There's no obligation.
Simply DM Page Crowd the word “AUDIT” to get started.
Your next customer could already be looking at your profile. Make sure you're ready when they find you.
