Want more customers but don't want to increase your marketing budget?
The good news is that not everything in digital marketing has to cost money.
There are simple things you can do right now to improve how people find, trust and interact with your business online.
Here are 5 free things you can do this week.
1. Google Your Own Business 🔍
It sounds simple, but when was the last time you actually searched for your own business?
Try searching your business name and then search for the service you provide in your local area.
Look at what a potential customer sees.
Is your information correct? Are your opening hours up to date? Does your Google Business Profile have recent photos? Are your services clearly listed?
Quick tip: Don't look at it like the business owner. Look at it like a customer deciding whether to contact you or a competitor.
2. Ask 3 Happy Customers for a Google Review ⭐
Don't wait and hope customers leave reviews.
If you've recently helped someone who's happy with your service, simply ask them.
You don't need hundreds of reviews overnight. Start with a realistic target.
Ask three happy customers this week.
Reviews provide valuable social proof and can help someone feel more confident about choosing your business.
And remember to respond to the reviews you receive.
3. Fix Your Social Media Bio 📱
Someone discovers your Instagram, Facebook or TikTok account.
Can they understand what you do, where you operate and how to contact you within a few seconds?
If not, your bio needs some work.
Keep it simple:
What do you do?
Who do you help?
Where do you operate?
What should someone do next?
Don't make potential customers work to understand your business.
4. Answer a Customer Question on Video 🎥
Think about the questions customers regularly ask you.
“How much does it cost?”
“How long does it take?”
“Do you cover my area?”
“What's included?”
Pick one question and record a simple 15–30 second video answering it.
You don't need expensive cameras, a studio or complicated editing.
Your phone is enough.
Useful content can demonstrate your knowledge while answering the exact questions that might be stopping someone from contacting you.
One customer question can also become a social post, Reel, TikTok, YouTube Short or even a blog article.
5. Follow Up With Old Enquiries 📩
This is one of the simplest opportunities businesses can overlook.
Look through previous enquiries from people who contacted you but never purchased or booked.
Some may have changed their mind.
But others may simply have become busy, forgotten to respond or weren't ready at the time.
Send them a friendly follow-up.
Something as simple as:
“Hi, you contacted us a little while ago about [service]. I just wanted to check whether you still needed any help with this?”
You might already have potential customers sitting in your inbox.
You Don't Always Need to Spend More
When businesses want more customers, the immediate reaction can be:
“We need to advertise more.”
Advertising can absolutely help, but it works much better when the foundations of your online presence are already strong.
So before spending another pound, challenge yourself to complete these five jobs this week:
Google yourself. Get reviews. Fix your bio. Answer a question. Follow up with old leads.
They cost £0, but each one could improve the way potential customers discover and trust your business.
At Page Crowd, we help businesses build their online presence through social media, websites, Meta Ads and Google Ads.
Want to turn more of your online presence into real enquiries? Contact Page Crowd today.
