How to Manage Your Blogs on Your Shopify Store

How to Manage Your Blogs on Your Shopify Store

Managing blogs on your Shopify store allows you to engage with your customers, share valuable content, and improve your store's SEO. Here’s a step-by-step guide on how to manage your blogs on Shopify:

How to Manage Your Blogs on Your Shopify Store

Step 1: Access Your Shopify Admin

  1. Log in to your Shopify account.
  2. Once logged in, you’ll be directed to your Shopify admin dashboard.

Step 2: Navigate to Blog Posts

  1. From the Shopify admin dashboard, go to "Online Store" in the left-hand menu.
  2. Click on "Blog posts."

Step 3: Create a New Blog Post

  1. Add Blog Post:

    • Click the "Create blog post" button on the Blog posts page.
  2. Enter Blog Post Details:

    • Title: Enter the title of your blog post.
    • Content: Write your blog post content in the rich text editor. You can format text, add images, videos, links, and more.
  3. Blog Post Settings:

    • Blog: Choose which blog this post will belong to. Shopify allows you to have multiple blogs, such as "News" and "Tips."
    • Author: Select or enter the name of the author of the post.
    • Tags: Add relevant tags to help organise your content and make it easier for readers to find related posts.

Step 4: Optimise Blog Post for SEO

  1. Search Engine Listing Preview:
    • Edit the preview to optimise how your post appears in search engine results.
    • Page title: Enter a concise and descriptive title for search engines.
    • Meta description: Write a brief summary that describes the content of the post. This should encourage readers to click on your link.
    • URL and handle: Customise the URL to be SEO-friendly. It should be short, descriptive, and relevant to the content.

Step 5: Set Blog Post Visibility

  1. Visibility Options:

    • Visible: The post will be published immediately.
    • Hidden: The post will be saved as a draft and not visible to the public.
    • Publish at a specific date: Schedule the post to be published at a future date and time.
  2. Publishing Date and Time:

    • If scheduling the post, set the desired date and time for publication.

Step 6: Add Images and Media

  1. Add Featured Image:

    • Upload a featured image that represents the blog post. This image will appear in blog post listings and previews.
  2. Embed Media:

    • Use the rich text editor to embed images, videos, and other media directly into the post content to make it more engaging.

Step 7: Save and Publish

  1. Save as Draft:
    • If you’re not ready to publish, click "Save" to save your progress.
  2. Publish:
    • If your post is ready, click "Save" and then "Publish" to make it live.

Step 8: Manage Existing Blog Posts

  1. Edit Posts:

    • To edit an existing post, go to the Blog posts page and click on the title of the post you want to edit. Make your changes and save.
  2. Delete Posts:

    • To delete a post, click on the title of the post, and then click "Delete blog post" at the bottom of the page.
  3. Organise Posts:

    • Use tags and categories to organise your posts. This helps readers find related content easily.

Step 9: Customise Blog Layout and Design

  1. Theme Customiser:

    • Go to "Online Store" > "Themes" and click "Customise" next to your active theme.
    • Navigate to the blog section to customise how your blog looks. You can adjust layout settings, fonts, and colours to match your store’s branding.
  2. Blog Template:

    • Shopify themes come with pre-designed templates for blog posts and blog listings. You can customise these templates in the theme editor to better suit your needs.


Managing blogs on your Shopify store is an excellent way to connect with your audience and boost your SEO. By following these steps, you can create, optimise, and publish engaging blog content that attracts and retains customers. Regularly updating your blog with fresh content will keep your audience engaged and coming back for more. If you need further assistance, Shopify’s support team and community forums are valuable resources.