How to Generate a sitemap.xml for Your Shopify Store

How to Generate a sitemap.xml for Your Shopify Store

A sitemap.xml file is crucial for helping search engines understand the structure of your website and improving your SEO. Here’s a step-by-step guide on how to generate a sitemap.xml for your Shopify store:

Step 1: Understand the Automatic Generation of Sitemap.xml in Shopify

Shopify automatically generates a sitemap.xml file for your store. This file includes links to all your products, collections, blog posts, and other pages.

Step 2: Accessing Your Sitemap.xml

  1. Log in to Your Shopify Admin:
    • Open your web browser and go to the Shopify website.
    • Log in to your Shopify account using your credentials.
  2. Access the Sitemap:
    • In your web browser’s address bar, type in your store’s URL followed by /sitemap.xml. For example, if your store’s URL is, you would enter

Step 3: Submitting Your Sitemap to Search Engines

  1. Google Search Console:

    • Go to the Google Search Console website.
    • Log in with your Google account.
    • Select your website property (or add it if it’s not already listed).
    • In the left-hand menu, click on "Sitemaps".
    • Enter sitemap.xml into the “Add a new sitemap” field and click "Submit".
  2. Bing Webmaster Tools:

    • Go to the Bing Webmaster Tools website.
    • Log in with your Microsoft account.
    • Select your website property (or add it if it’s not already listed).
    • In the left-hand menu, click on "Sitemaps".
    • Enter your sitemap URL (e.g., and click "Submit".

Step 4: Verifying Your Sitemap

  1. Check for Errors:

    • After submitting your sitemap to search engines, check back in a few days to see if there are any errors reported.
    • Both Google Search Console and Bing Webmaster Tools provide detailed reports on any issues found with your sitemap.
  2. Fixing Errors:

    • If any errors are reported, address them promptly. Common issues may include broken links, duplicate content, or incorrect URLs.
    • Make the necessary adjustments in your Shopify store and resubmit the sitemap if required.

Additional Tips

  1. Regular Updates:

    • Ensure that your sitemap is updated whenever you add new products, collections, or pages to your store. Shopify automatically updates the sitemap, but it’s good practice to monitor and ensure everything is included correctly.
  2. SEO Best Practices:

    • Alongside having a sitemap, implement other SEO best practices such as optimising product titles, descriptions, and using relevant keywords to enhance your store’s visibility in search engines.
  3. Using Apps:

    • Consider using Shopify apps designed for SEO optimisation. These apps can provide additional insights and tools to help you manage your store’s SEO more effectively.


Generating a sitemap.xml for your Shopify store is a straightforward process, as Shopify automatically creates and updates it for you. By accessing your sitemap and submitting it to search engines like Google and Bing, you can improve your store’s visibility and ensure that all your content is indexed correctly. Regularly check for errors and stay updated with SEO best practices to maintain and enhance your online presence. If you need further assistance, Shopify’s support resources and community forums are available to help.