How to Edit Email Templates for Gift Cards on Your Shopify Store

Editing email templates for gift cards on your Shopify store allows you to personalise the messages sent to customers when they purchase or receive a gift card. Here’s a step-by-step guide on how to edit these templates:

How to Edit Email Templates for Gift Cards on Your Shopify Store

Step 1: Log in to Your Shopify Admin

1. Open your web browser and navigate to the Shopify website.
2. Log in to your Shopify account using your credentials.
3. Once logged in, you'll land on your Shopify admin dashboard.

Step 2: Access Notification Settings

1. From the Shopify admin dashboard, click on "Settings" located at the bottom left corner.
2. In the Settings menu, select "Notifications."

Step 3: Choose the Gift Card Notification Template

1. Within the Notifications settings, you'll find a list of email templates for various events.
2. Locate the email templates related to gift cards, typically titled "Gift card created" and "Gift card sent to customer."
3. Select the gift card email template you want to edit.

Step 4: Edit the Email Template

1. Click on the chosen gift card email template to access the editing options.
2. In the template editor, you can modify both the text and design elements.

Step 5: Customise Text and Design

1. Edit Text: Click on the text you wish to modify and replace it with your desired content. Ensure to include relevant information such as the gift card value, code, and any personalised message.
2. Formatting: Utilise the formatting options to adjust font styles, sizes, colours, and alignments to match your brand's aesthetics.
3. Dynamic Content: Incorporate dynamic content tags to include customer-specific information such as names and gift card codes.
4. Preview: Use the preview feature to visualise how your changes will appear in the final email.

Step 6: Save Changes

1. Once you’ve made the necessary edits, click on the "Save" button to save the updated email template.
2. Shopify will automatically apply your changes to future gift card emails sent to customers.

Step 7: Test the Email

1. To ensure that your modifications are implemented correctly, create a test gift card on your store and send it to an email address you control.
2. Verify that you receive the updated gift card email and review its content and formatting to confirm that it meets your expectations.

Additional Tips

1. Branding Consistency: Maintain consistency with your brand's voice, tone, and visuals across all email communications to reinforce brand identity and build trust with customers.
2. Clear Instructions: Provide clear instructions in the email on how to use the gift card, including any terms and conditions.
3. Personalisation: Add a personalised message to make the gift card feel special and unique for the recipient.
4. Mobile Optimisation: Ensure that the email template is mobile-responsive to provide an optimal viewing experience across different devices.

Conclusion

Editing email templates for gift cards on your Shopify store allows you to create personalised and branded communications that enhance the customer experience and promote engagement. By following these steps, you can customise the content and design of gift card emails to effectively communicate with your customers and provide a seamless experience. If you encounter any issues or require further assistance, Shopify’s support resources and community forums are available to assist you.