How to Edit Email Templates for Email Marketing on Your Shopify Store

How to Edit Email Templates for Email Marketing on Your Shopify Store

Editing email templates for email marketing on your Shopify store allows you to tailor your marketing emails to better align with your brand and communicate effectively with your customers. Here’s a step-by-step guide on how to edit these templates:

How to Edit Email Templates for Email Marketing on Your Shopify Store

Step 1: Log in to Your Shopify Admin

  1. Open your web browser and navigate to the Shopify website.
  2. Log in to your Shopify account using your credentials.
  3. Once logged in, you'll land on your Shopify admin dashboard.

Step 2: Access Marketing Section

  1. From the Shopify admin dashboard, click on "Marketing" located in the left-hand menu.
  2. In the Marketing section, you can manage your email marketing campaigns and templates.

Step 3: Choose the Email Template to Edit

  1. Within the Marketing section, select "Automations" or "Campaigns" depending on whether you are editing an automated email sequence or a one-time email campaign.
  2. Locate the specific email template you want to edit and click on it to open the template editor.

Step 4: Edit the Email Template

  1. In the template editor, you can modify both the text and design elements.
  2. Edit Text: Click on the text you wish to modify and replace it with your desired content. Ensure to include relevant and engaging information tailored to your audience.
  3. Formatting: Utilise the formatting options to adjust font styles, sizes, colours, and alignments to match your brand's aesthetics.
  4. Images and Links: Add or update images and hyperlinks to enhance the email’s visual appeal and functionality.
  5. Dynamic Content: Incorporate dynamic content tags to include customer-specific information such as names, order details, and personalised messages.
  6. Preview: Use the preview feature to visualise how your changes will appear in the final email.

Step 5: Save Changes

  1. Once you’ve made the necessary edits, click on the "Save" button to save the updated email template.
  2. Shopify will automatically apply your changes to future emails sent using this template.

Step 6: Test the Email

  1. To ensure that your modifications are implemented correctly, send a test email to an email address you control.
  2. Verify that you receive the updated email and review its content and formatting to confirm that it meets your expectations.

Additional Tips

  1. Personalisation: Personalise the email content by addressing customers by their first names and including relevant details specific to their interactions with your store.
  2. Clear Call to Action: Include clear calls to action (CTAs) in the email to encourage customers to take desired actions such as completing a purchase or signing up for an event.
  3. Mobile Optimisation: Ensure that the email template is mobile-responsive to provide an optimal viewing experience across different devices.
  4. Compliance: Adhere to email marketing regulations such as including an unsubscribe link and honouring customer preferences regarding communication frequency.
  5. Consistent Branding: Maintain consistency with your brand's voice, tone, and visuals across all email communications to reinforce brand identity and build trust with customers.


Editing email templates for email marketing on your Shopify store allows you to create personalised and branded communications that enhance the customer experience and promote engagement. By following these steps, you can customise the content and design of your marketing emails to effectively communicate with your customers and drive desired actions. If you encounter any issues or require further assistance, Shopify’s support resources and community forums are available to assist you.