How to Edit Email Templates for Customers on Your Shopify Store

How to Edit Email Templates for Customers on Your Shopify Store

Editing email templates for customers on your Shopify store allows you to tailor the content and design of emails sent to customers for various purposes such as account creation, order confirmation, and marketing campaigns. Here’s a step-by-step guide on how to edit these templates:

How to Edit Email Templates for Customers on Your Shopify Store

Step 1: Log in to Your Shopify Admin

  1. Open your web browser and navigate to the Shopify website.
  2. Log in to your Shopify account using your credentials.
  3. Once logged in, you'll land on your Shopify admin dashboard.

Step 2: Access Notification Settings

  1. From the Shopify admin dashboard, click on "Settings" located at the bottom left corner.
  2. In the Settings menu, select "Notifications."

Step 3: Choose the Customer Notification Template

  1. Within the Notifications settings, you'll find a list of email templates for various customer-related events such as account creation, password reset, and order confirmation.
  2. Select the email template you want to edit based on the purpose of the email you wish to customise.

Step 4: Edit the Email Template

  1. Click on the chosen email template to access the editing options.
  2. In the template editor, you can modify both the text and design elements.

Step 5: Customise Text and Design

  1. Edit Text: Click on the text you wish to modify and replace it with your desired content. Ensure to include relevant information such as account details, order information, and any promotional messages.
  2. Formatting: Utilise the formatting options to adjust font styles, sizes, colours, and alignments to match your brand's aesthetics.
  3. Dynamic Content: Incorporate dynamic content tags to include customer-specific information such as names, order details, and account links.
  4. Preview: Use the preview feature to visualise how your changes will appear in the final email.

Step 6: Save Changes

  1. Once you’ve made the necessary edits, click on the "Save" button to save the updated email template.
  2. Shopify will automatically apply your changes to future emails sent to customers based on the selected template.

Step 7: Test the Email

  1. To ensure that your modifications are implemented correctly, conduct a test by triggering the specific event associated with the email template you edited.
  2. Verify that you receive the updated email and review its content and formatting to confirm that it meets your expectations.

Additional Tips

  1. Personalisation: Personalise the email content by addressing customers by their first names and including relevant details specific to their interactions with your store.
  2. Clear Call to Action: Include clear calls to action (CTAs) in the email to encourage customers to take desired actions such as completing a purchase or updating their account information.
  3. Responsive Design: Ensure that the email template is mobile-responsive to provide an optimal viewing experience across different devices.
  4. Compliance: Adhere to email marketing regulations such as including an unsubscribe link and honouring customer preferences regarding communication frequency.


Editing email templates for customers on your Shopify store allows you to create personalised and branded communication that enhances the customer experience and promotes engagement. By following these steps, you can customise the content and design of email notifications to effectively communicate with your customers and drive desired actions. If you encounter any issues or require further assistance, Shopify’s support resources and community forums are available to assist you.