How to Customise your Shopify Store - Brand Settings

How to Customise your Shopify Store - Brand Settings

Customising the brand settings of your Shopify store helps ensure that your online shop consistently reflects your brand identity. Here’s a step-by-step guide on how to do it:

How to Customise Your Shopify Store - Brand Settings

Step 1: Access Your Shopify Admin

  1. Log in to your Shopify account.
  2. Once logged in, you’ll be directed to your Shopify admin dashboard.

Step 2: Navigate to the Theme Customiser

  1. From the Shopify admin dashboard, go to "Online Store" and click on "Themes."
  2. Locate your current theme and click the "Customise" button to open the theme customiser.

Step 3: Open the Brand Settings

  1. In the theme customiser, look for a section named "Theme settings" on the left-hand side.
  2. Click on "Theme settings" to expand the menu.
  3. Find and select the "Brand" or "Branding" option. This section might include sub-sections such as "Logo," "Colours," "Typography," and "Favicon."

Step 4: Customise the Logo

  1. Click on the "Logo" sub-section (if available).
  2. Upload Your Logo:
    • Click "Select image" to upload your logo file from your computer.
    • Ensure the logo is high-quality and optimised for web use.
  3. Logo Position:
    • Choose where your logo will appear on your site (e.g., header, footer).
  4. Logo Size:
    • Adjust the size of your logo to ensure it is appropriately scaled and clearly visible.

Step 5: Customise Colours

  1. Click on the "Colours" sub-section.
  2. Primary Colours:
    • Set the primary colour that will be used for key elements like buttons, links, and highlights.
  3. Secondary Colours:
    • Choose secondary colours for less prominent elements.
  4. Background Colour:
    • Set the background colour for your website.
  5. Text Colour:
    • Ensure the text colour is readable against your background.

Step 6: Customise Typography

  1. Click on the "Typography" sub-section.
  2. Font for Headings:
    • Select a font that reflects your brand’s style for all headings.
    • Adjust the size, weight, and colour of the heading fonts.
  3. Font for Body Text:
    • Choose a font for the body text that is easy to read.
    • Set the size, weight, and colour of the body text.
  4. Font for Navigation:
    • Customise the font used in the navigation menu.

Step 7: Customise the Favicon

  1. Click on the "Favicon" sub-section.
  2. Upload Your Favicon:
    • Click "Select image" to upload your favicon file (typically 32x32 pixels).
    • Ensure the favicon is a simplified version of your logo or a recognisable brand symbol.
  3. Preview and Adjust:
    • Check how the favicon looks in the browser tab and make any necessary adjustments.

Step 8: Save Your Changes

  1. After making your customisations, click the "Save" button at the top right of the theme customiser to apply the changes.
  2. Your store will now reflect your brand’s visual identity.

Step 9: Test Your Store

  1. Visit your store to ensure that all customisations appear as expected.
  2. Check the visibility and consistency of your logo, colours, typography, and favicon across different pages.
  3. Ensure the customisations are responsive and look good on different devices (desktop, tablet, and mobile).


Customising the brand settings of your Shopify store is essential for creating a cohesive and professional online presence. By following these steps, you can ensure that your store’s appearance aligns with your brand identity, helping to build trust and recognition with your customers.