How to Add Facebook to Your Shopify Store

How to Add Facebook to Your Shopify Store

Integrating Facebook with your Shopify store allows you to reach a wider audience, synchronise your products, and sell directly through Facebook. Here’s a step-by-step guide on how to add Facebook to your Shopify store:

Step 1: Log in to Your Shopify Admin

  1. Open Your Web Browser:

    • Navigate to the Shopify website.
  2. Log in:

    • Enter your Shopify store’s URL and log in using your credentials.

Step 2: Add the Facebook Channel

  1. Go to the Shopify App Store:

    • From your Shopify admin dashboard, click on "Apps" in the left-hand menu.
    • Click on "Visit the Shopify App Store" at the bottom of the Apps page.
  2. Search for Facebook:

    • In the Shopify App Store, search for "Facebook".
  3. Add the Facebook Channel:

    • Click on the "Facebook" app by Shopify and then click the "Add app" button.
    • Follow the prompts to install the app and grant the necessary permissions.

Step 3: Set Up the Facebook Channel

  1. Access the Facebook Channel:

    • Once the app is installed, click on "Facebook" in the left-hand menu of your Shopify admin dashboard.
  2. Connect Your Facebook Account:

    • Click "Start setup" and log in to your Facebook account.
    • Select the Facebook Business Manager account you want to connect with your Shopify store.
  3. Connect Your Facebook Page:

    • Select the Facebook Page associated with your business. If you don’t have a Facebook Page, you’ll need to create one.
  4. Connect Your Facebook Ad Account:

    • Select the Facebook Ad Account you’ll use for advertising. If you don’t have one, you’ll need to create it.

Step 4: Set Up Facebook Shop

  1. Enable Facebook Shop:

    • In the Facebook Channel settings, click on "Facebook Shop" and follow the prompts to enable it.
  2. Synchronise Products:

    • Choose the products you want to sync to your Facebook Shop. You can select specific products or sync all products in your store.
    • Ensure your products comply with Facebook’s commerce policies.
  3. Complete Setup:

    • Review the settings and complete the setup process. Your products will now be available on Facebook Shop.

Step 5: Set Up Facebook Marketing

  1. Enable Facebook Marketing:

    • In the Facebook Channel settings, click on "Facebook Marketing" and follow the prompts to enable it.
  2. Create Ad Campaigns:

    • Use the Facebook Marketing tool to create ad campaigns. You can target specific audiences, set budgets, and design ads directly from your Shopify admin.
  3. Track Performance:

    • Monitor the performance of your Facebook ads within the Facebook Channel in Shopify. Adjust your campaigns as needed to optimise results.

Additional Tips

  1. Regular Updates:

    • Keep your product catalogue updated on Facebook by regularly synchronising your products.
  2. Engage with Customers:

    • Use Facebook to engage with your customers through posts, stories, and messages. Respond to comments and messages promptly.
  3. Use Insights:

    • Leverage Facebook Insights to understand your audience’s behaviour and preferences. Use this data to refine your marketing strategies.


Adding Facebook to your Shopify store is a powerful way to expand your reach and boost sales. By following these steps, you can seamlessly integrate Facebook, synchronise your products, and manage your Facebook marketing efforts directly from your Shopify admin. For additional assistance, Shopify’s support resources and community forums are available to help.