How to Add a Rich Text Section to Your Shopify Store

How to Add a Rich Text Section to Your Shopify Store

Adding a rich text section to your Shopify store allows you to provide detailed information, share stories, or add additional content to your pages. This can enhance the overall user experience and provide valuable information to your customers. Here’s a step-by-step guide on how to add a rich text section to your Shopify store:

How to Add a Rich Text Section to Your Shopify Store

Step 1: Access Your Shopify Admin

  1. Log in to your Shopify account.
  2. Once logged in, you’ll be directed to your Shopify admin dashboard.

Step 2: Navigate to Online Store

  1. From the Shopify admin dashboard, click on "Online Store" in the left-hand menu.
  2. Select "Themes" from the submenu.

Step 3: Customise Your Theme

  1. Customise Theme:
    • On the Themes page, find your current theme. Click the "Customise" button next to your active theme.

Step 4: Add a Rich Text Section

  1. Sections Tab:

    • In the theme editor, you will see a menu on the left-hand side with various sections that you can add or edit on your store's pages.
  2. Add Section:

    • Scroll down to find the "Add section" button and click it.
  3. Select Rich Text:

    • From the list of available sections, select "Rich text." This will add a new rich text section to your page.

Step 5: Configure the Rich Text Section

  1. Add Content:

    • In the rich text settings, you can enter the content you want to display. This can include text, images, links, and formatted text. Use the rich text editor to format your content as needed.
  2. Customise Display Options:

    • Heading: Enter a heading for your rich text section if desired. This could be a title or a headline that summarises the content.
    • Text Content: Add and format the text content using the editor. You can create paragraphs, bullet points, numbered lists, and more.
    • Links and Images: You can also add links and images within the rich text section to make the content more engaging and informative.
  3. Layout and Design:

    • Depending on your theme, you may have options to customise the layout and design of the rich text section. Adjust these settings to match your store’s branding and style.

Step 6: Save Your Changes

  1. Save:
    • After configuring your rich text section, click the "Save" button at the top right of the theme editor to apply your changes.

Step 7: Preview Your Store

  1. Preview:

    • It’s always a good idea to preview your store to see how the rich text section looks. Click on the "eye" icon next to the save button to preview your store.
  2. Adjust if Necessary:

    • If you’re not satisfied with the appearance or layout, go back to the theme editor and make the necessary adjustments.

Additional Tips

  1. Keep Content Relevant:

    • Ensure the content in your rich text section is relevant and valuable to your customers. This can include stories, detailed product information, customer testimonials, or company news.
  2. Use High-Quality Images:

    • If you’re including images in your rich text section, ensure they are high-quality and relevant to the content.
  3. Regular Updates:

    • Regularly update the content in your rich text section to keep it fresh and engaging. This can help maintain customer interest and encourage repeat visits to your store.
  4. Monitor Performance:

    • Use Shopify’s analytics to monitor the performance of your rich text sections. Pay attention to metrics such as page views and customer engagement to see how well your content is performing.


Adding a rich text section to your Shopify store is a great way to provide detailed information and enhance the user experience. By following these steps, you can easily add and customise a rich text section that fits seamlessly into your store’s design. Regular updates and high-quality content will keep your customers engaged and informed. If you need further assistance, Shopify’s support team and community forums are valuable resources.