How to Add a Featured Product Section to Your Shopify Store

How to Add a Featured Product Section to Your Shopify Store

Adding a featured product section to your Shopify store is an excellent way to highlight specific products, draw attention to bestsellers, and boost sales. Here’s a step-by-step guide on how to add a featured product section to your Shopify store:

How to Add a Featured Product Section to Your Shopify Store

Step 1: Access Your Shopify Admin

  1. Log in to your Shopify account.
  2. Once logged in, you’ll be directed to your Shopify admin dashboard.

Step 2: Navigate to Online Store

  1. From the Shopify admin dashboard, click on "Online Store" in the left-hand menu.
  2. Select "Themes" from the submenu.

Step 3: Customise Your Theme

  1. Customise Theme:
    • On the Themes page, find your current theme. Click the "Customise" button next to your active theme.

Step 4: Add a Featured Product Section

  1. Sections Tab:

    • In the theme editor, you will see a menu on the left-hand side with various sections that you can add or edit on your store's pages.
  2. Add Section:

    • Scroll down to find the "Add section" button and click it.
  3. Select Featured Product:

    • From the list of available sections, select "Featured product." This will add a new featured product section to your page.

Step 5: Configure the Featured Product Section

  1. Select Product:

    • In the featured product settings, click "Select product" to choose which product you want to feature. A pop-up window will appear where you can search for and select the desired product from your inventory.
  2. Customise Display Options:

    • Heading: Enter a heading for your featured product section. This could be something like "Product of the Month," "Editor's Pick," or "Featured Item."
    • Product Information: Depending on your theme, you may have options to display additional product information such as price, description, and availability.
  3. Additional Settings:

    • Adjust the appearance of your featured product section to match your store's branding. Options may include image size, text alignment, call-to-action buttons, and more.

Step 6: Save Your Changes

  1. Save:
    • After configuring your featured product section, click the "Save" button at the top right of the theme editor to apply your changes.

Step 7: Preview Your Store

  1. Preview:

    • It’s always a good idea to preview your store to see how the featured product section looks. Click on the "eye" icon next to the save button to preview your store.
  2. Adjust if Necessary:

    • If you’re not satisfied with the appearance or layout, go back to the theme editor and make the necessary adjustments.

Additional Tips

  1. Choose Compelling Products:

    • Select products that are likely to attract attention, such as bestsellers, new arrivals, or items with special promotions.
  2. Use High-Quality Images:

    • Ensure the product images used in the featured section are high-quality and visually appealing. Good visuals can significantly impact customer interest.
  3. Update Regularly:

    • Regularly update your featured product section to keep it fresh and relevant. Featuring different products periodically can encourage repeat visits to your store.
  4. Promote Special Offers:

    • Use the featured product section to highlight special offers, discounts, or limited-time deals to create a sense of urgency and boost sales.
  5. Analyse Performance:

    • Monitor the performance of your featured product section using Shopify’s analytics. Pay attention to metrics such as views, clicks, and conversions to see which products are most popular and adjust your strategy accordingly.


Adding a featured product section to your Shopify store is a great way to highlight important products and engage your customers. By following these steps, you can easily add and customise a featured product section that enhances the look and functionality of your store. Regular updates and careful selection of products will keep your featured product section relevant and appealing to your customers. If you need further assistance, Shopify’s support team and community forums are valuable resources.