How to Add a Blog Post on Your Shopify Store

How to Add a Blog Post on Your Shopify Store

Adding a blog post to your Shopify store is a great way to share news, updates, and valuable content with your customers. Here’s a step-by-step guide on how to add a blog post to your Shopify store:

How to Add a Blog Post on Your Shopify Store

Step 1: Access Your Shopify Admin

  1. Log in to your Shopify account.
  2. Once logged in, you’ll be directed to your Shopify admin dashboard.

Step 2: Navigate to Blog Posts

  1. From the Shopify admin dashboard, go to "Online Store" in the left-hand menu.
  2. Click on "Blog posts."

Step 3: Create a New Blog Post

  1. Add Blog Post:
    • On the Blog posts page, click the "Create blog post" button.

Step 4: Enter Blog Post Details

  1. Title:

    • Enter the title of your blog post in the "Title" field. Make sure it’s catchy and relevant to the content.
  2. Content:

    • Write your blog post content in the rich text editor. You can format text, add headings, insert images, embed videos, and include links. To add media:
      • Click the "Insert image" icon to upload and insert an image.
      • Use the "Insert video" option to embed a video from platforms like YouTube.
  3. Excerpt (Optional):

    • Write a short summary of your blog post in the "Excerpt" field. This summary will appear in the blog listing and help readers get an overview of the post.

Step 5: Assign Blog Post to a Blog

  1. Blog:

    • In the "Blog" dropdown, select which blog this post will belong to. If you have multiple blogs (e.g., News, Tips), choose the appropriate one. If you don’t have multiple blogs, it will default to "News."
  2. Author:

    • Enter the author’s name in the "Author" field. This is usually your name or the name of the person writing the post.

Step 6: Add Tags

  1. Tags:
    • Add relevant tags to your blog post. Tags help organise your content and make it easier for readers to find related posts. Enter tags separated by commas.

Step 7: SEO Optimisation

  1. Search Engine Listing Preview:

    • Edit the preview to optimise how your post appears in search engine results.
  2. Page Title:

    • Enter a concise and descriptive title for search engines.
  3. Meta Description:

    • Write a brief summary that describes the content of the post. This should encourage readers to click on your link.
  4. URL and Handle:

    • Customise the URL to be SEO-friendly. It should be short, descriptive, and relevant to the content.

Step 8: Set Visibility and Publish Date

  1. Visibility Options:

    • Visible: The post will be published immediately.
    • Hidden: The post will be saved as a draft and not visible to the public.
    • Publish at a specific date: Schedule the post to be published at a future date and time.
  2. Publishing Date and Time:

    • If scheduling the post, set the desired date and time for publication.

Step 9: Add Featured Image

  1. Featured Image:
    • Upload a featured image that represents the blog post. This image will appear in blog post listings and previews.

Step 10: Save and Publish

  1. Save as Draft:

    • If you’re not ready to publish, click "Save" to save your progress.
  2. Publish:

    • If your post is ready, click "Save" and then "Publish" to make it live.


Adding a blog post to your Shopify store is a straightforward process that helps you engage with your audience and improve your store’s SEO. By following these steps, you can create and publish informative and engaging blog posts that attract and retain customers. Regularly updating your blog with fresh content will keep your audience engaged and coming back for more. If you need further assistance, Shopify’s support team and community forums are valuable resources.